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Thursday, November 20, 2014

Logo in the Works | Meadows Mile Professional Centre

Now that we have an idea what our Professional Building is going to look like, we're getting a head start on branding! We've recruited the talents of Digital Avatar graphic design solutions to help us in this endeavor, and Jeff Weidenhamer has been a great asset to the team. Jeff also designed our CDC Group logo:




We want the Meadows Mile Professional Centre logo to represent what this development is going to function as: A multipurpose professional centre -- both Medical and Business -- adjacent to Deerfoot Meadows. We also want the logo to communicate the appearance of the building: The building will have contemporary architecture and will be located on a high profile site, with stunning vistas, and visual exposure to all elevations from great distances.


Pictured here we have a simplified rendering of the South Elevation. A part of Andrew Martschenko's design that is so unique is this mast and cable detailing he's incorporated throughout. The mast and cable element will be an identifier of the Meadows Mile Professional Centre. 



Here we have the North Elevation. See that all elevations maintain the mast and cable detailing. We hope to pay homage to this architectural detail in our logo design

What will the logo look like? We have seen some preliminary designs, but the final design is still a mystery. We hope to be unveiling the official logo next week.



Mikaela Cochrane
CCO for Cochrane Developents Corporation

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